{"id":3200,"date":"2024-09-16T09:33:32","date_gmt":"2024-09-16T09:33:32","guid":{"rendered":"https:\/\/blix.gg\/news\/industry\/the-8-biggest-esports-sponsors-of-all-time"},"modified":"2024-09-16T09:33:32","modified_gmt":"2024-09-16T09:33:32","slug":"the-8-biggest-esports-sponsors-of-all-time","status":"publish","type":"post","link":"https:\/\/blix.gg\/blog\/news\/industry\/the-8-biggest-esports-sponsors-of-all-time\/","title":{"rendered":"The 8 Biggest Esports Sponsors of All Time"},"content":{"rendered":"<div class=\"custom-related-articles\"><span class=\"heading\">Related Articles<\/span><a class=\"SYrheKd3TZ6iH2v9J3oREw==\" href=\"\/news\/industry\/thq-failure-story\"><br \/>\n      THQ&#8217;s Failure Story<br \/>\n     <\/a><a class=\"SYrheKd3TZ6iH2v9J3oREw==\" href=\"\/news\/industry\/from-booklets-to-denuvo-milestones-in-the-fight-against-piracy\"><br \/>\n      From Booklets To Denuvo: Milestones In The Fight Against Piracy<br \/>\n     <\/a><\/div>\n<p>In <strong>2019<\/strong>, the global eSports market was valued at <strong>$957.5 million<\/strong>, which has grown to approximately <strong>$1.64 billion<\/strong>, increasing by more than <strong>70%<\/strong> over the past five years.<\/p>\n<p>Sponsorship is essential to modern sports, and it also applies to eSports. Over the past decade,<strong> eSports has evolved<\/strong> from a niche interest to a global business competing with traditional sports revenues. Sponsorship and advertising account for the largest share of income in the eSports market.<\/p>\n<p>Giant and famous companies stayed caught up in progress and started investing in esports long ago, clearly making a good bet for the future.<\/p>\n<p>We have highlighted <strong>eight sponsors<\/strong> who have made and continue to contribute considerably to eSport: Comcast\/ Xfinity, Bookmakers eSport, Mountain Dew\/ PepsiCo, Coca-Cola, Mastercard, Monster Energy, Red Bull, and Intel. Our top is lined up from the most minor sponsor to the largest.<\/p>\n<p>We&#8217;re writing a lot more about the esports industry. You may enjoy the article<a href=\"https:\/\/blix.gg\/news\/industry\/thq-failure-story\" target=\"_blank\" rel=\"noopener\"> THQ&#8217;s Failure Story<\/a>.<\/p>\n<h3><strong>Highlights<\/strong><\/h3>\n<ul>\n<li>A selection of the eight biggest sponsors of all time in eSport<\/li>\n<li>Predictions about economic progress in eSports<\/li>\n<\/ul>\n<h2><strong>Comcast\/ Xfinity<\/strong><\/h2>\n<div class=\"_44tKOV3EvA2Ivv21VkJmnQ==\"><img decoding=\"async\" alt=\"\" loading=\"lazy\" src=\"https:\/\/blix.gg\/blog\/wp-content\/uploads\/2024\/10\/06e6add94d3c6511.jpeg\"> <span><\/span><\/div>\n<p>These guys are trying to reach the market of gamers who want better internet without lag. They sponsor a lot of esports: they are one of the top sponsors, including deals with <strong>Evil Geniuses<\/strong>, esports arenas, and <strong>ESL<\/strong>. They also manage an esports arena directly.<\/p>\n<p>We recently wrote an interesting article about the industry:<a href=\"https:\/\/blix.gg\/news\/industry\/from-booklets-to-denuvo-milestones-in-the-fight-against-piracy\" target=\"_blank\" rel=\"noopener\"> From Booklets To Denuvo: Milestones In The Fight Against Piracy<\/a>.<\/p>\n<p>Speaking of investing, let&#8217;s leave you with<a href=\"https:\/\/www.reddit.com\/r\/ValueInvesting\/comments\/1bc41ke\/is_comcast_stock_a_lost_cause_or_a_value\/\" target=\"_blank\" rel=\"noopener\"> an exciting discussion about company stock<\/a>.<\/p>\n<h2><strong>Bookmakers Esport<\/strong><\/h2>\n<div class=\"_44tKOV3EvA2Ivv21VkJmnQ==\"><img decoding=\"async\" alt=\"\" loading=\"lazy\" src=\"https:\/\/blix.gg\/blog\/wp-content\/uploads\/2024\/10\/4700d8ab693543c6.jpeg\"> <span><\/span><\/div>\n<p>Bookmakers are showing so much interest in esports that it takes a lot of work to choose one to include in our list. <strong>Esports Entertainment Group<\/strong>, <strong>Betway<\/strong>, <strong>Unibet<\/strong>, and <strong>GG.BET<\/strong> is among the biggest supporters of esports teams and events.<\/p>\n<p>In 2016, who would be one of the big sponsors of esports,<strong> Anthony Werkman&#8217;s Betway bookmaker from the UK<\/strong> would be an incredible candidate for the spot. Yet Betway has quickly become one of Europe&#8217;s most favored eSport sponsors.<\/p>\n<p>Betway has created a new brand, Betway Esports, which publishes interviews and player profiles on its YouTube page.<\/p>\n<p>GG.BET is currently <strong>sponsoring ESL, CS2, and DOTA 2<\/strong>. They are sponsors of <strong>HEROIC<\/strong> and champions of the Dreamhack Open in Fall 2020. The smaller teams may have ongoing small deals that don&#8217;t make mainstream news.<\/p>\n<p>Esports betting sites are the main sponsors of many events, and for good reason. Regarding wealth and interest, esports betting has become comparable to traditional sports.<\/p>\n<p>We wrote a helpful article on betting:<a href=\"https:\/\/blix.gg\/news\/industry\/how-does-esports-betting-work\" target=\"_blank\" rel=\"noopener\"> How Does eSports Betting Work? Compared with Sports Betting<\/a>.<\/p>\n<h2><strong>Mountain Dew\/ PepsiCo<\/strong><\/h2>\n<div class=\"_44tKOV3EvA2Ivv21VkJmnQ==\"><img decoding=\"async\" alt=\"\" loading=\"lazy\" src=\"https:\/\/blix.gg\/blog\/wp-content\/uploads\/2024\/10\/90f38a9ff1bbc42e.jpeg\"> <span><\/span><\/div>\n<p>Pepsi&#8217;s esports sponsorship includes sponsorships under specific brands such as Mountain Dew. These include the teams <strong>Splyce<\/strong>, <strong>Team Dignitas<\/strong>, and <strong>SK Gaming<\/strong>.<\/p>\n<p>In recent years, PepsiCo has also become a major sponsor of the <strong>Gamers8<\/strong> event. It&#8217;s one of the most extensive esports series on the <strong>2024 calendar<\/strong>, and PepsiCo is its main sponsor.<\/p>\n<p>In 2020, ESL made Mountain Dew its official and globally recognized beverage partner for ESL 1 and IEM.<\/p>\n<h2><strong>Coca-Cola<\/strong><\/h2>\n<div class=\"_44tKOV3EvA2Ivv21VkJmnQ==\"><img decoding=\"async\" alt=\"\" loading=\"lazy\" src=\"https:\/\/blix.gg\/blog\/wp-content\/uploads\/2024\/10\/0dd6d1d430137f06.jpeg\"> <span><\/span><\/div>\n<p class=\"lNHCeuVfx3n+4j-MEOe3bg==\"><em>Coca-Cola<\/em><\/p>\n<p>Coca-Cola is worth over <strong>seventy billion dollars<\/strong> and is famous for LOL (Leagues Of Legends).<\/p>\n<p>Coca-Cola has been involved in esports for a long time. In 2020, it became <strong>the official beverage of Overwatch <\/strong>after signing a 5 million dollar sponsorship deal.<\/p>\n<p>Some of their esports sponsorships have included e-NASCAR, Riot Games, Pittsburgh Knights, paiN Gaming, and Tespa. While some major corporations, such as <strong>BMV<\/strong>, are cutting back on their esports spending, Coca-Cola has pulled ahead with even more success.<\/p>\n<h2><strong>Mastercard<\/strong><\/h2>\n<div class=\"_44tKOV3EvA2Ivv21VkJmnQ==\"><img decoding=\"async\" alt=\"\" loading=\"lazy\" src=\"https:\/\/blix.gg\/blog\/wp-content\/uploads\/2024\/10\/c3d3275ab1b8e661.jpeg\"> <span><\/span><\/div>\n<p>In the esports space, it was a significant loss to see the departure of major crypto sponsors who took their sponsorship money with them. Still, traditional finance is partially filling the gap.<\/p>\n<p>Mastercard has become increasingly involved in sponsoring competitive gaming events. It is the official partner of the <strong>Esports World Cup<\/strong> (EWC), which will be hosted by the Esports World Cup Foundation (EWCF) from <strong>July 4 to August 24, 2024<\/strong>, in Riyadh, Saudi Arabia.<\/p>\n<p>This year, they renewed their contract with Riot Games, giving them a massive gaming industry presence. They have a multi-year agreement to sponsor the LoL World Championship, Mid-Season Invitational, and All-Star Events.<\/p>\n<p>In 2024, they launched <strong>the Mastercard Gamers Academy<\/strong>. This system will provide participants with exclusive mentorship, essential industry connections, and skill development opportunities. A highlight of the program is all-expense-paid trips to significant esports events, offering an immersive experience in professional gaming.<\/p>\n<h2><strong>Monster Energy<\/strong><\/h2>\n<div class=\"_44tKOV3EvA2Ivv21VkJmnQ==\"><img decoding=\"async\" alt=\"\" loading=\"lazy\" src=\"https:\/\/blix.gg\/blog\/wp-content\/uploads\/2024\/10\/a1ce63e0dd2b8daf.jpeg\"> <span><\/span><\/div>\n<p>Monster Energy may be breaking eSports sponsorship records. The energy drink is sponsoring as many as <strong>14 tournaments<\/strong> in various games. It is one of the most visible brands in the eSports industry, especially in big games like LoL.<\/p>\n<p>You can read<a href=\"https:\/\/www.reddit.com\/r\/monsterenergy\/comments\/15c7itm\/is_monster_really_that_unhealthy\/\" target=\"_blank\" rel=\"noopener\"> discussions on Reddit<\/a> about the harms of energy drinks.<\/p>\n<h2><strong>Red Bull<\/strong><\/h2>\n<div class=\"_44tKOV3EvA2Ivv21VkJmnQ==\"><img decoding=\"async\" alt=\"\" loading=\"lazy\" src=\"https:\/\/blix.gg\/blog\/wp-content\/uploads\/2024\/10\/635fe0644228673a.jpeg\"> <span><\/span><\/div>\n<p class=\"lNHCeuVfx3n+4j-MEOe3bg==\"><em>Red Bull<\/em><\/p>\n<p>Red Bull is a company that has always invested money in sports and now also supports eSports. They have sponsored eSports events like StarCraft 2 and Dota 2 and famous teams such as G2, OG, and Tempo Storm.<\/p>\n<p>To Red Bull&#8217;s credit, the company regularly organizes its eSports events, such as <strong>RedBull SoloQ <\/strong>and <strong>RedBull Wololo<\/strong>.<\/p>\n<p>They are a driving force in the industry. Their annual Red Bull Kumite has become one of the most critical events for Street Fighter. The company doesn&#8217;t limit itself to the biggest games, sponsoring events all over the esports industry. This energy drink company has over thirty billion dollars in equity.<\/p>\n<h2><strong>Intel<\/strong><\/h2>\n<div class=\"_44tKOV3EvA2Ivv21VkJmnQ==\"><img decoding=\"async\" alt=\"\" loading=\"lazy\" src=\"https:\/\/blix.gg\/blog\/wp-content\/uploads\/2024\/10\/7474c6147e4d8b7b.jpeg\"> <span><\/span><\/div>\n<p class=\"lNHCeuVfx3n+4j-MEOe3bg==\"><em>Intel at the esports event<\/em><\/p>\n<p>Where would eSports be without Intel? This company is a giant in the field of computers, and its sponsorship has penetrated esports further than any other company. At the turn of the century, it started by providing free equipment for <strong>LAN tournaments<\/strong>.<\/p>\n<p>Intel has sponsored some of the biggest CS:GO\/CS2 tournaments over the past decade, with the<strong> Intel Extreme Masters<\/strong> series being their crown jewel.<\/p>\n<p>Riot Games also has Intel as a major partner in all global and regional competitions.<\/p>\n<p>Fans of League of Legends, Overwatch, and CS2 always hear about Intel. They provide core funding for <strong>ESL One<\/strong>, <strong>ESL Intel Grand Slam<\/strong>, <strong>ESL National Championships<\/strong>, and <strong>Dreamhack Masters<\/strong>. And they are truly worthy of the right to top our list of the TOP 8 best esports sponsors.<\/p>\n<p>An interesting thread on Intel can be found on Reddit. We&#8217;ll<a href=\"https:\/\/www.reddit.com\/r\/stocks\/comments\/1dkb5n3\/thoughts_on_intel_as_longterm\/\" target=\"_blank\" rel=\"noopener\"> leave you a link<\/a>.<\/p>\n<h2><strong>Summary<\/strong><\/h2>\n<p>The <strong>United States Air Force<\/strong> is also a famous sponsor. Sponsorship by a military branch is not as traditional as others on this list, but it exists nonetheless.<\/p>\n<p><strong>Mercedes Benz <\/strong>is globally recognized as ESL&#8217;s mobility partner. <strong>Logitech<\/strong> makes a name for itself by sponsoring famous sports teams and celebrity streamers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Related Articles THQ&#8217;s Failure Story From Booklets To Denuvo: Milestones In The Fight Against Piracy In 2019, the global eSports market was valued at $957.5 million, which has grown to approximately $1.64 billion, increasing by more than 70% over the past five years. Sponsorship is essential to modern sports, and it also applies to eSports.<\/p>\n","protected":false},"author":79,"featured_media":3201,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[],"class_list":{"0":"post-3200","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-industry"},"_links":{"self":[{"href":"https:\/\/blix.gg\/blog\/wp-json\/wp\/v2\/posts\/3200","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blix.gg\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blix.gg\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blix.gg\/blog\/wp-json\/wp\/v2\/users\/79"}],"replies":[{"embeddable":true,"href":"https:\/\/blix.gg\/blog\/wp-json\/wp\/v2\/comments?post=3200"}],"version-history":[{"count":0,"href":"https:\/\/blix.gg\/blog\/wp-json\/wp\/v2\/posts\/3200\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blix.gg\/blog\/wp-json\/wp\/v2\/media\/3201"}],"wp:attachment":[{"href":"https:\/\/blix.gg\/blog\/wp-json\/wp\/v2\/media?parent=3200"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blix.gg\/blog\/wp-json\/wp\/v2\/categories?post=3200"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blix.gg\/blog\/wp-json\/wp\/v2\/tags?post=3200"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}