Industry
Norwegian esports organization 00Nation has signed a partnership with Adidas, Esports insider reported.
Global sportswear brand will be 00Nation's main partner and official supplier of sports clothing and lifestyle apparel-wear.
According to 00Nation, the organization was introduced to Adidas through a collaboration between Adidas and the Norwegian football club Vålerenga Football in 2021. At the time, 00Nation led the creative work for the announcement.
Adidas joins 00Nation's growing commercial portfolio, including DNB, Lenovo and Microsoft XBOX. Earlier this month, 00Nation also announced peripherals brand Redragon as a sponsor of its Brazilian teams.