Industry
North American esports organization FaZe Clan, listed on Nasdaq as FaZe Holdings Inc, has announced a partnership with The Sandbox: the decentralized gaming metaverse company that is a subsidiary of Animoca Brands.
The partnership is anchored around the development of FaZe Clan's 12 x 12 plot of LAND named "FaZe World", a virtual land in the metaverse encompassing the lifestyle and culture of FaZe Clan. The two companies will co-produce experiences for the FaZe community in The Sandbox by building digital infrastructure, virtual events, games, and digital product releases.
The Sandbox LANDs surrounding FaZe World will be available for individual digital real estate purchases by the public, giving FaZe Clan fans an opportunity to be neighbors with FaZe in the metaverse.
"FaZe Clan's leadership position at the apex of gaming and youth culture presents an ideal opportunity to build bridges and lead the gaming community at large into the metaverse. Through FaZe World and our partnership with The Sandbox, our already digitally native fans can experience FaZe Clan in a new immersive way," says FaZe Clan's CEO Lee Trink.
"FaZe Clan has established itself through the power of the gaming and esports communities as a leading gaming, esports, entertainment, and culture brand. We're thrilled to collaborate in bringing FaZe World to The Sandbox as we prepare to launch many exciting activations that put players and creators in control of the next phase of Internet culture comprising user-generated content, Web 3, metaverse, and gaming," said co-founder and COO of The Sandbox Sebastien Borget.
Sandbox's metaverse partners include Warner Music Group, Ubisoft, The Rabbids, Tony Hawk, Gucci Vault, The Walking Dead, Snoop Dogg, Adidas, The Smurfs, Atari, CryptoKitties, and others.