As the title says, ExpressVPN partnered with Riot Games for the League of Legends EMEA Championship. This deal will make the VPN the official LEC Summer Split Partner for the current year. Here’s everything you need to know about it.
ExpressVPN to Sponsor the League of Legends EMEA Championship
This decision may not surprise some because ExpressVPN has been involved in other deals before. According to our information, the partnership will directly benefit League of Legends players. Users will have access to a 14-day free trial and can unlock the in-game Hextech Chests.
League of Legends fans may remember that ExpressVPN has been active in the Esports scene before its current LEC debut. The brand partnered with the likes of Dignitas and Pittsburgh Knights. It offered them both VPN services that prevented players from being DDoSed.
Speaking of partnership deals and LEC, ExpressVPN is not the only brand that sponsors the competition. Players can also find brands like SecretLab, Red Bull, Kia, KitKat, and more.
The Partnership Deals That Make a Difference
An interesting fact about League of Legends (and other Esports as well) is that modern partnerships offer more than just money for the companies. Many of them translate into real value for fans and players. Some provide in-game advantages and exclusive content, while others provide small benefits.
For example, Marriott Bonvoy gave LEC fans the opportunity to get different perks during the Summer Finals. Pringles gave people access to Hextech Chests, whereas KitKat provided special promo codes that allowed them to redeem these chests.
As mentioned, ExpressVPN decided will give users free access to their services for 2 weeks. Many people around the world need to use VPNs to have a secure and problem-free connection, so this is good news for them.
